Starting Jan. 1, the pharmaceutical industry has agreed to a voluntary moratorium on the kind of branded goodies -- Viagra pens, Zoloft soap dispensers, Lipitor mugs -- that were meant to foster good will and, some would say, encourage doctors to prescribe more of the drugs. . . .
The New York Times - December 30, 2008
http://www.nytimes.com/2008/12/31/business/31drug.html?partner=permalink&exprod=permalink
